Help CenterWhat are the three levels?
Essential (7% of delivery sales), Standard (12%) and Growth (18%). Every level runs the same playbook; higher levels add more offers.
How is my budget calculated?
It’s a percentage of your own delivery sales on all three apps, based on your last 3 months’ average.
What does it cost for an average store?
At $42K a month in delivery sales: about $3,000 (Essential), $5,000 (Standard) or $7,500 (Growth) a month. As of October 2026, restaurants average about $6,400 in marketing spend.
Can my store spend more than the budget?
No. The budget is a cap, not a target.
Which level should I choose?
- Essential: protects margin.
- Standard: Balanced growth.
- Growth: Highest sales, lowest profit.
If you don’t choose, your store starts on Standard.
Can I change levels?
Not during the campaings. You will be able to select a new level of investment for the next campaign.
How do I pay?
Each app charges marketing costs the same way it does today. Marketplace commissions are separate and not part of the budget.